Yerba Buena joins the Mid-Market fast lane
by Sarah Duxbury
Yerba Buena Lane is edging closer to its promise of becoming a bustling retail thoroughfare connecting Market and Mission streets.Millennium Partners has signed three new leases totaling more than 15,000 square feet on the lane. Just four spots totaling about 10,000 square feet remain unspoken for, and three of those are in advanced negotiations.
The developer initially expected the Lane to be hopping last summer, but it had trouble convincing retailers to sign.
That’s since changed with the opening of Westfield, the impending arrival of Barneys, progress on the Contemporary Jewish Museum and the success of high-end hotels like the Four Seasons and St. Regis. Now retailers are signing on to Millennium’s vision of a high-end enclave of food, wine and cultural offerings.
“Initially we wanted to be in the Union Square area; that’s where we thought our customer is,” said Andrew Chun, who will open a wine tasting collective in 10,000 square feet with Jan Wiginton. But Yerba Buena Lane won Chun as the “perfect convergence of art, the convention center, hotel visitor market and now a great food and wine pairing to that.”
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